His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, and His Highness Sheikh Mohamed Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, announced the new logo that will represent the UAE to the world, as part of its national brand.
The logo attracted the majority of 10.6 million votes casts from all over the world to choose the design that will share the inspiring story of the Emirates. Complementing the slogan ‘Make it Happen’, the logo captures the ambitions, achievements, openness, hope and the culture of possibilities that are an integral part of the country’s history.
The launch was part of an event at Qasr Al Watan in Abu Dhabi that brought together the ‘Inspiring 49’ team of Emirati artists, authors, poets and designers who contributed to designing three logos to represent the UAE to the rest of the world.
Sheikh Mohammed announced the new logo on his twitter account with a video.
“Today, my brother Sheikh Mohammad Bin Zayed and I, along with 49 creative Emirati artists, launched the UAE’s new media brand an identity that represents our map and our sky -high ambitions, and our seven emirates that are racing the world, and seven founding fathers who have immortalized themselves in our history,” Sheikh Mohammad Bin Rashid tweeted.
أطلقت اليوم وأخي محمد بن زايد و٤٩ مبدع إماراتي الهوية الاعلامية المرئية الجديدة لدولة الامارات … هوية تمثل خارطتنا .. وتصاعد طموحاتنا .. وسبع إماراتنا التي تسابق العالم .. وسبعة مؤسسين خلدوا أنفسهم في تاريخنا pic.twitter.com/1qIY3gU4nP
— HH Sheikh Mohammed (@HHShkMohd) January 8, 2020
Noting that the ongoing tree-planting initiative has contributed to spreading hope, His Highness said, “The Emirates will plant 10 million trees, and with them we will plant a new hope and a new story of inspiration. We call on all sectors and entities in the country to use this logo as part of their strategic initiatives and events that help convey the UAE’s story to the world.”
