‘World’s Coolest Winter’ campaign new website
The World’s Coolest Winter campaign, has launched its new website. The campaign is carried out by the UAE Government Media Office in cooperation with the Ministry of Economy. Other entities concerned with tourism, culture and heritage in the country are also involved.
The website offers users an interactive experience as it provides information about the most important tourist attractions in each Emirate. The website is in both Arabic and English languages.
The new website (https://worldscoolestwinter.ae/en) aims to further support tourism and attract tourists from all over the world.
The third edition of the campaign adopts the theme “Our Heritage”. It highlights the rich Emirati values and culture and its distinct features that include hospitality, tolerance and solidarity.
The website lists the most famous local souks including the Friday Market and Al Bahar souk in Fujairah, and the Gold souk.
Highlights
The World’s Coolest Winter campaign’s website provides a comprehensive map of the prominent cycling paths in the country. This particular sport continues to see great demand at this time of the year for cycling enthusiasts of all ages.
A number of UAE islands named the most beautiful tourist destinations for visitors and tourists. There is also a useful guide to places that allow caravan camping etc.
The World’s Coolest Winter website also presents a number of locations called the “Hidden Gems of the UAE. One such spot is Hatta secret pools which were named as a result of their location hidden in the mountains. Individuals can reach there only after walking through the mountains. Visitors can sit near the pools, relax, swim, enjoy fishing or just enjoy the sunny weather.
The campaign’s website also highlights the famous hiking paths in the UAE and a number of places that offer fun activities for children.
World’s Coolest Winter campaign 2021 increased tourism
H.H. Sheikh Maktoum Al Maktoum, Ruler of Dubai has said that tourism is a big source for the Emirati economy. He added that the World’s Coolest Winter campaign had helped the tourism industry to boost by 36% in 2021.
