National Bank of Fujairah launches SME community platform in UAE

National Bank of Fujairah, NBF, on Monday announced the launch of “NBF Connect”, a dedicated and exclusive banking platform for Small and Medium Enterprises, SMEs, and the first of its kind in the UAE.

The platform will provide members with exclusive features. A suite of business services provided by fellow SMEs such as HR services, legal support, e-commerce and marketplace management for the SME community to meet their business needs.

NBF Connect will be an important part of the business ecosystem as notable partners like Etisalat and Visa join hands with NBF to offer a range of non-banking services to empower SMEs with the right tools and support them to move ahead in their journey.

Some of the other services include a discussion platform where SMEs will be engaging in industry-focused conversations such as the opportunities and challenges that currently exist, a news and events hub where members will be receiving the latest SME news and business trends coupled by a calendar of the latest SME events.

Commenting on the launch, Rehan Ali, Head of Business Banking, said, “We are very excited to be launching NBF Connect, the very first SME platform in the UAE. Testament to their status as the engine of growth and development, SMEs contribute up to 40% of Dubai’s GDP alone. As such, we are proud to be the first bank to launch a platform that caters specifically to the needs and aspirations of these businesses. This platform embodies our long-term commitment to UAE’s vibrant business ecosystem as we worked closely with the SME community to bring it to life.

Devid Jegerson, Head of Customer Experience and Platform Development, said,” Through NBF Connect, our aim was to digitise the SME community and provide them with resources at their fingertips that allows them to not just operate in a new climate, but truly grow and develop even further.”