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Shurooq celebrates ‘World’s Coolest Winter’ campaign with world-class entertainment at its destinations

Wide range of lively entertainment shows held every weekend until February 26, Khorfakkan Beach 

The Sharjah Investment and Development Authority (Shurooq) has announced a packed agenda of wholesome and fun-filled activities across its destinations to mark the second season of the UAE’s ‘World’s Coolest Winter’ campaign that concludes on February 26. Targeting families and individuals of all age groups, Sharjah is now abuzz with a diverse range of lively entertainment activities as Shurooq aims to reinforce the emirate’s status as a leading global destination for families and ecotourism experiences.

Festive and entertaining performances such as the circus parades, giant mascots, neon-light performers, guitarists, magicians and more will be dazzling visitors with their international arts and cultures.

Khorfakkan Beach

The pristine Khorfakkan Beach on the eastern cost of the emirate will come alive with acrobatic performances at 4:30 p.m., along with musicians that will enthral visitors with amazing musical pieces between 6:00 – 9:45 p.m., and many more shows that both children and adults would enjoy.

All of these shows at Khorfakkan Beach are scheduled to be from 4:30 to 9:45 p.m. on Fridays and Saturdays until the 26th of February 2022.

Spend and win

As part of the campaign, Shurooq launched its ‘Spend and Win’ promotions covering seven of its tourism destinations  from which visitors will enter raffles draw and five lucky winners will live an amazing experience at Shurooq’s world-class and award-winning hospitality destinations. Winners will be announced in March.

Visitors who spend a minimum of AED 50 at Khorfakkan Beach, and Mleiha Archaeological Centre, are eligible to enter the raffle draw.

The prizes include luxury hotel stays in Mysk Al Faya Retreat in Mleiha, Mysk Al Badayer Retreat in the heart of the Al Badayer desert, The Chedi Al Bait Sharjah Hotel managed by GHM Hotels, in addition to amazing experiences at the Mleiha Archaeological Centre, which includes the Mleiha Sunset Lounge, Buggy adventures, and more.

Promoting creativity in entertainment

Ahmed Obaid Al Qaseer, Chief Operating Officer of Shurooq said: “The events hosted as part of the ‘World’s Coolest Winter’ campaign align with Shurooq’s vision to promote innovation and creativity, and create game-changing guest experiences for all visitors. Visitors to Shurooq’s destinations are assured quality services and the array of activities are a great incentive for families and individuals to step out and enjoy the brilliant weather, especially on weekends.”

“Shurooq’s diverse agenda of activities throughout its destinations offer amazing experiences that meet the needs of society members of all ages and nationalities. The breadth of our programming includes musical performances, circus shows, carnivals and traditional dance shows from around the world that celebrate the cultural diversity of the UAE and cater to the interests of its multinational communities. All events adhere to the highest standards of public safety, and precautionary measures including social distancing and limited capacity are being observed to ensure a safe and pleasant experience for visitors,” he added.

Ahmad Obaid Al Qaseer
Ahmad Obaid Al Qaseer

*Photos used for illustrative purpose: Festive and entertaining performances by Shurooq

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